Three-month-old Prince George, plump-cheeked and with tufts of brown hair, was awake as he was escorted into his Christening at St. James’s Palace in London on Wednesday afternoon. He also was entirely oblivious of the commotion he caused—the flooded streets, the hoards of photographers, the live telecasts.

His escorts, Kate and William, appeared up beat and camera-ready for their big photo op. And, of course, the occasion brought out crazed fans all over London—including one guy in a full Union Jack suit and hat--which called to mind the frenzy over George’s birth last summer.

Kate looked radiant in an ivory Alexander McQueen ruffled jacket and skirt, paired with a jaunty British Jane Taylor fascinator and nude heels. It appeared to strike the perfect note: formal yet fashion-forward, while simultaneously referential to her wedding dress (also designed for Sarah Burton for Alexander McQueen). The choice also nicely played off the color of George’s Honiton christening gown, a replica of the dress that has been in the family for centuries. William, ever-dapper, wore a navy suit with a blue tie.

Also present, of course, was Pippa—who arrived in an ensemble surprisingly similar to Kate’s McQueen: an ivory-colored trapeze coat by London boutique Suzannah – a similar version of which retails for £750 online—over a blush-colored pink lace dress, and a pill box hat by British milliner Edwina Ibbotson. It was the more affordable version of Kate’s look.

The family presented a more unified front than the now-famous 1981 picture of Prince William’s own christening, in which Diana, clad in a pink floral dress and pink hat, smothers her son with attention while Charles looks on quizzically.