It’s not just Kristi Noem and her husband who are catching heat.
Their daughters, Kassidy Noem Peters, 31, and Kennedy Frick, 29, are facing backlash of their own as they attempt to launch a so-called holistic wellness podcast dubbed “Threads of Wellth.”
The podcast, launched four months ago, has just 48 subscribers on YouTube—and what little attention it’s received has been overwhelmingly negative, arriving amid their mother’s ousting as Homeland Security secretary and revelations about their father’s secret cross-dressing life.
The first and most-viewed episode (530 views), titled “Meet Kassidy,” has three comments—two of which are scathingly negative. “This is the worst podcast I have ever seen. I’d rather watch paint dry,” one YouTube user wrote, followed by another: “Dear Lord this is bad.”
On the second episode, titled “Meet Kennedy,” all four comments are shots lobbed at the duo’s mother, 54-year-old Noem.
“Your family has released unimaginable horrors on American people,” one user wrote, then continued: “Your heart? Do you have a heart? Kristi Noem sure does not! What if someone pepper sprayed your baby?”
Another commenter took aim at Noem’s affair with her former adviser and 2016 Trump campaign manager, Corey Lewandowski, dubbed “D.C.’s worst-kept secret.”
“Is cuckolding part of holistic living? Is that why you guys keep Corey around?” the user quipped.
During each episode, the South Dakota sister duo tackles a range of topics, including motherhood, longevity, and wellness trends.
Neither sister, however, appears to have any education or professional background in medicine, health, exercise science, or related wellness fields, according to public records.
Peters, who is married to Kyle Peters and shares three children with him, is a real estate broker and a development officer for the nonprofit conservation group Pheasants Forever and Quail Forever. She began her career as a real estate appraiser but left her job in 2021 after allegations that her mother had wrongfully boosted her career, according to reports at the time.
Frick and her husband, Tanner Frick, welcomed their first daughter in February 2025. Tanner Frick’s LinkedIn lists him as an “agency owner” at Globe Life Family Heritage Division, an insurer that has faced accusations of widespread sexual harassment and insurance fraud, including, reportedly, writing policies for dead or fictitious people and schemes to enrich executives.
Frick, for her part, worked on her mother’s campaign team for years before obtaining a master’s degree. She later became an account executive at TRI Industries and opened her own Pilates studio.
Amid the sisters’ faltering bid for online fame, their family is weathering a storm of controversies. On Tuesday, their Trump-appointed mother said through a spokesperson that she was “devastated” over reports that her husband, Bryon Noem, secretly sent photos of himself sporting fake boobs and skintight leggings to adult performers—allegedly paying them thousands of dollars.
“Ms. Noem is devastated. The family was blindsided by this, and they asked for privacy and prayers at the time,” Noem’s representatives told the New York Post on Tuesday.
Earlier Tuesday, the Daily Mail reported that it had obtained hundreds of messages involving three women tied to Bryon Noem’s “bimbofication,” a fetish that involves roleplaying as a hypersexualized Barbie doll by donning massive breasts and figure-hugging clothing.
Bryon himself has participated in the online community under the pseudonym “Jason Jackson,” with photos published by the outlet showing him stuffing balloons into a tight-fitting shirt to create the appearance of large breasts while posing with a pouty expression. Other images showed him wearing hot pink and pastel-colored biker shorts.
Meanwhile, the newly minted Special Envoy for the Shield of the Americas has spent months fending off scrutiny over her jetting off with Lewandowski, who was ousted from the Trump administration last week after photos emerged of him with his rumored paramour in Guyana.
The Daily Beast has reached out to Frick and Peters for comment.
