Can the Martini Survive the Craft Cocktail Boom?
The Martini is the most famous cocktail of all time but where did it come from and what does the future hold for it?
Photo Illustration by Elizabeth Brockway/The Daily Beast
Whether you like it shaken or stirred, with vodka or gin, we can all agree that the Martini is the world’s most famous cocktail. But the origin of the classic is very murky with several popular creation stories and even more historic recipes for it.
On this episode of Life Behind Bars, we try to separate Martini fact from fiction and discuss how the cocktail has been able to adapt to just about every cultural period and societal shift. However, ironically, the current craft cocktail boom may actually be what knocks the drink off of bar menus. Tune in to find out what’s in store for Martini lovers.
Life Behind Bars features Half Full’s editor Noah Rothbaum and its Senior Drinks Columnist David Wondrich as they discuss the greatest bartenders and greatest cocktails of all time. It won the 2018 Tales of the Cocktail Spirited Award for the world’s best drinks podcast.
Edited by Alex Skjong
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