The laundry list of John McCain's campaign errors has gotten so lengthy that it is likely to inspire scholarship one day. Over at the Financial Times, Clive Crook points out an overlooked but fundamental entry: poor salesmanship. McCain's been so busy attacking Obama's tax plan that he's failed to point out the simple fact that "the typical US household would get a bigger tax cut under Mr. McCain's proposals than under Mr. Obama's." Once you factor in McCain's health-care plan, his tax cuts are larger than Obama's, even for middle-class families. "Odd, don't you think," Crook asks, "that the McCain campaign should think this unworthy of emphasis?"