Two titans of technology are set to do battle. Microsoft plans to unveil a new ad campaign—costing close to $100 million—that will try to convince users to abandon Google for their new search engine, Bing. The ads, which will appear on nearly every platform imaginable, have a price tag significantly larger than most national campaigns. The hard part will be convincing users to ditch Google, as its brand enjoys a solid reputation. Yet Microsoft has had some luck as of late in its advertisements against rivals: Their series that labels Apple computers as too expensive seems to be resonating with consumers. Still, many companies have tried to take Google's crown, and none have succeeded.
Read it at Advertising Age
