Google just got re-schmoogled. Microsoft launched its official assault campaign on Google’s gmail, a $30 million plan intended to convince users that Outlook is a better option. The “marketing blitz” will act as a complement to the anti-Google “Scroogled” attack ads that portray Google as a big-brother type of conglomerate that combs users emails for information that it then sells to advertisers. Dharmesh Mehta, senior director of Outlook.com, said the campaign is meant to be educational and motivational. “We are trying to push people who have gotten lazy and comfortable with an email service that may not be all that great and help show them what email can really do for them,” said Mehta.
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