Elections

Mike Bloomberg Is Paying ‘Influencers’ to Make Him Seem Cool

FOR THE ’GRAM

The Bloomberg campaign is trying an ad strategy familiar to every other startup with a ton of cash and a questionable business model: Paying influencers to make it seem cool.

Scott Bixby
Scott Bixby
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Photo Illustration by Kristen Hazzard/The Daily Beast / Photo Getty
Scott Bixby

Scott Bixby

ScottBix

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