Morgan Fisher at Bortolami is the Daily Pic by Blake Gopnik
The Daily Pic: 1930s paint samples help Morgan Fisher get at abstraction's heft.

(Courtesy Morgan Fisher and Bortolami, NY)

When I first looked through the window of Bortolami gallery and spotted these and other paintings by Morgan Fisher, I thought "Oh no, not more late-in-the-day re-riffing on attractive Color Field abstraction". Then I went in and discovered a backstory that changes everything: The paintings are faithful enlargements of color chips from a brochure that Fisher's father, a builder of prefab homes, had offered to clients in about 1935. The paintings' compositions represent the "tasteful" combinations the brochure suggests for different rooms in a modern house.
Fisher's installation doesn't use serious modernist art as the basis for 21st-century decor, as so many of today's abstract painters do. It makes clear that, from the beginning, decor went hand-in-hand with serious modernist art. Fisher isn't using color chips as raw material for his own aesthetic play, as is the norm in other color-chip art (there's a lot of it around...) Fisher is preserving the original aesthetics of the brochure, as a kind of document in the social history of art.
For a full visual survey of past Daily Pics visit blakegopnik.com/archive. The Daily Pic can also be found at the bottom of the home page of thedailybeast.com, and on that site’s Art Beast page.

Register below to read this article for free or subscribe
to unlock unlimited access to The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.
