
It’s been another big campaign season for celebrity endorsements. From Lady Gaga to Donald Trump, The Daily Beast crunched the numbers to find out which stars generate the most political publicity.
Colckwise from top left: Kevin Winter / Getty Images; Pete Souza / The White House; Stan Honda / AFP-Getty Images; Andy Martin Jr. / ZUMA Press
Candidate: Obama
Newspaper coverage rank: 14
Television news rank: 16
Online news rank: 29
Twitter exposure rank: 27
Google rank: 26
Total funds contributed to campaign: $1,000,250
Total funds raised for campaign: not applicable

Candidate: Obama
Newspaper coverage rank: 23
Television news rank: 22
Online news rank: 19
Twitter exposure rank: 21
Google rank: 27
Total funds contributed to campaign: $75,800, plus bundled $500,000+
Total funds raised for campaign: at least $1.75 million

Candidate: Obama
Newspaper coverage rank: 18
Television news rank: 12
Online news rank: 44
Twitter exposure rank: 11
Google rank: 1
Total funds contributed to campaign: $66,600
Total funds raised for campaign: not available

Candidate: Obama
Newspaper coverage rank: 20
Television news rank: 20
Online news rank: 8
Twitter exposure rank: 27
Google rank: 8
Total funds contributed to campaign: $0
Total funds raised for campaign: not applicable

Candidate: Obama
Newspaper coverage rank: 16
Television news rank: 18
Online news rank: 12
Twitter exposure rank: 9
Google rank: 16
Total funds contributed to campaign: $0
Total funds raised for campaign: at least $2.5 million

Candidate: Obama
Newspaper coverage rank: 13
Television news rank: 13
Online news rank: 24
Twitter exposure rank: 27
Google rank: 12
Total funds contributed to campaign: $50,000
Total funds raised for campaign: estimated $2 million

Candidate: Obama
Newspaper coverage rank: 17
Television news rank: 14
Online news rank: 27
Twitter exposure rank: 25
Google rank: 22
Total funds contributed to campaign: $71,600, plus bundled $500,000+
Total funds raised for campaign: at least $2 million

Candidate: Obama
Newspaper coverage rank: 9
Television news rank: 17
Online news rank: 5
Twitter exposure rank: 27
Google rank: 3
Total funds contributed to campaign: $5,000
Total funds raised for campaign: at least hundreds of thousands

Candidate: Obama
Newspaper coverage rank: 12
Television news rank: 10
Online news rank: 22
Twitter exposure rank: 17
Google rank: 13
Total funds contributed to campaign: $71,600
Total funds raised for campaign: at least $2.5 million

Candidate: Obama
Newspaper coverage rank: 15
Television news rank: 15
Online news rank: 9
Twitter exposure rank: 8
Google rank: 5
Total funds contributed to campaign: $0
Total funds raised for campaign: not applicable

Candidate: Obama
Newspaper coverage rank: 11
Television news rank: 11
Online news rank: 1
Twitter exposure rank: 27
Google rank: 4
Total funds contributed to campaign: $5,000
Total funds raised for campaign: at least $1 million

Candidate: Obama
Newspaper coverage rank: 7
Television news rank: 6
Online news rank: 14
Twitter exposure rank: 7
Google rank: 9
Total funds contributed to campaign: $0
Total funds raised for campaign: estimated $4 million

Candidate: Obama
Newspaper coverage rank: 5
Television news rank: 5
Online news rank: 6
Twitter exposure rank: 16
Google rank: 10
Total funds contributed to campaign: $0
Total funds raised for campaign: estimated $4 million

Candidate: Obama
Newspaper coverage rank: 6
Television news rank: 9
Online news rank: 17
Twitter exposure rank: 12
Google rank: 11
Total funds contributed to campaign: $71,600
Total funds raised for campaign: not applicable

Candidate: Obama
Newspaper coverage rank: 4
Television news rank: 4
Online news rank: 10
Twitter exposure rank: 27
Google rank: 15
Total funds contributed to campaign: $71,600
Total funds raised for campaign: more than $15 million

Candidate: Obama
Newspaper coverage rank: 8
Television news rank: 7
Online news rank: 2
Twitter exposure rank: 4
Google rank: 7
Total funds contributed to campaign: $0
Total funds raised for campaign: not available

Candidate: Obama
Newspaper coverage rank: 2
Television news rank: 2
Online news rank: 23
Twitter exposure rank: 6
Google rank: 21
Total funds contributed to campaign: $111,600
Total funds raised for campaign: not applicable

Candidate: Obama
Newspaper coverage rank: 3
Television news rank: 3
Online news rank: 3
Twitter exposure rank: 5
Google rank: 2
Total funds contributed to campaign: $0
Total funds raised for campaign: not applicable

Candidate: Obama
Newspaper coverage rank: 10
Television news rank: 8
Online news rank: 7
Twitter exposure rank: 3
Google rank: 14
Total funds contributed to campaign: $71,600, plus bundled $500,000+
Total funds raised for campaign: at least hundreds of thousands

Candidate: Romney
Newspaper coverage rank: 1
Television news rank: 1
Online news rank: 4
Twitter exposure rank: 1
Google rank: 6
Total funds contributed to campaign: $10,000
Total funds raised for campaign: more than $2.5 million






