Director Peter Jackson’s film adaptations of The Lord of the Rings and The Hobbit are more than just beloved hit movies. In Jackson’s home country of New Zealand, the films have become a major part of their tourism industry. With the third and (as far as we know) final Hobbit film, subtitled The Battle of the Five Armies, opening this December, the small but beautiful country is looking to continue capitalizing on J.R.R. Tolkien’s creations come to life.
Dubbed “the official airline of Middle-Earth,” Air New Zealand has put together an air safety video featuring Jackson, Rings star Elijah Wood, and various actors from The Hobbit. Watch as various elves, dwarves, orcs—and of course, Hobbits—teach two Tolkien fans how to adjust their life jackets and seat belts, and show them where the emergency exits are.
With millions of hits on YouTube already, the video has already reached more than just Air New Zealand’s passengers. Perhaps this will spark other national airlines to incorporate their countries’ best-loved franchises into their safety videos, as long as no one makes one inspired by Game of Thrones.