NRA Instructed Far-Right Group to ‘Shame’ Anti-Gun Activists After Massacres
Secretly recorded meetings show gun lobby officials detailing playbook after mass killings.

Reuters / Joshua Roberts
Officials with the National Rifle Association told an Australian far-right group to “shame” anti-gun activists in order to win public-relations battles after gun massacres. Representatives of Australia’s One Nation party reportedly sought advice from the U.S. gun lobbyist on how to go about loosening their country’s very strict gun laws. Al Jazeera secretly recorded meetings between representatives of the NRA and One Nation in Washington, D.C. in September last year, where the NRA officials offered advice on how to manipulate media coverage. The best method to handle media inquiries in the wake of a massacre was to “say nothing,” according to Catherine Mortensen, an NRA media liaison officer, on the video. But if the media inquiries about gun control persist, another NRA comms official, Lars Dalseide, said to “shame them to the whole idea,” adding: “If your policy, isn’t good enough to stand on itself, how dare you use their deaths to push that forward? How dare you stand on the graves of those children to put forward your political agenda?” One Nation’s defense for the discussions was at least honest, with one official saying: “I will be the first to admit, we’d arrived in America, we got on the sauce, we’d had a few drinks and that’s where those discussions took place.”
Register below to read this article for free or subscribe
to unlock unlimited access to The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.