Stop the presses! That's the very request The New York Times has made of The Wall Street Journal. According to the The New York Observer, the latest battle between the two media giants is over an ad campaign slogan the Journal recently ran in its pages to promote its new Greater New York section: "Not Just Wall Street. Every Street." Curiously, that slogan is the exact same one The New York Times used in recent advertisements. The verbatim language does not fly with the Times, and its lawyer sent a cease-and-desist letter to the Journal. "It has come to our attention that you deliberately used the identical slogan in an advertisement for The Wall Street Journal in the May 26th issue of your publication," the letter reads. "After an exhausting search of our records, we find no indication that you ever received permission to make use of our unique and proprietary slogan." The Times means business: "If we have not heard from you within three (3) business days of receipt of this letter, we will have no choice but to pursue all available legal remedies."