After Senator-elect Scott Brown's upset victory in Massachusetts, President Obama is bringing back several 2008 campaign aides including David Plouffe, his Obama for America campaign manager. "Plouffe is one of the smartest guys in the business," said White House communications director Dan Pfeiffer. "This is a very challenging political environment and you want all the best players on the field." The former campaign manager's new role will be to oversee House, Senate, and gubernatorial races in the fall, and hopefully keep Democratic losses to a minimum. Although Jim Messina and Patrick Gaspard are already responsible for supervising campaigns, other mid-level aides will also be brought in to supplement their roles. These changes are part of Obama's plan to not only rebuild his party, but also his message. White House senior adviser David Axelrod said Sunday there will be "no reinventing" of Obama’s image, but the president gave a feisty speech at a town-hall meeting last week and will continue to hone his populist message in his State of the Union this week.