President Obama is sorry. He's sorry he promised America that anyone who liked their health insurance plans could keep them even after the Affordable Care Act went into effect, despite reportedly knowing since 2010 that the law could result in millions of Americans losing their insurance plans. And he's sorry that's now exactly what's happening to some people. "I'm sorry that they are finding themselves in this situation based on assurances they got from me," the president said during an interview with NBC News on Thursday. "We've got to work hard to make sure that they know we hear them and we are going to do everything we can to deal with folks who find themselves in a tough position as a consequence of this."