Prince’s Family Objects to Super Bowl Hologram Performance

Oh, Justin Timberlake. When are you going to learn? The former boy-bander will be the much-ballyhooed performer during the halftime performance of this Sunday’s Super Bowl LII. As the game is being held in Minneapolis, Minnesota, TMZ reported that Timberlake was planning to incorporate a hologram of late hometown hero Prince into his mega-concert (Prince, of course, presided over one of the greatest Super Bowl halftime shows ever in 2007). Timberlake’s head-scratching decision was immediately met with heavy backlash on social media because, well, the famously anti-commercial Prince probably wouldn’t have been down for it, and reanimating a dead black musician to perform for a stadium of white folks has a certain Black Mirror-ness to it. And late Saturday afternoon, Prince’s half-brother, Omarr Baker, tweeted out his disapproval in the form of a “no entry” emoji accompanied by the #PrinceHologram. When a Twitter user asked, “Does this mean you didn’t authorize it or that it’s not happening?” Baker replied, “Both.” Baker is one of six Prince siblings who serve as heirs to the late music legend’s estate—a group that includes his sister, Tyka Nelson, and five half-siblings.