For the past 50 years, American eating habits have shifted away from consuming meat. The dawn of eating plants is here to stay among the Millennials and Gen-Xers.
According to a 2015, titled Study on America’s Consumption of Fruit and Vegetables (pdf), Americans 40 and younger consume more vegetables than their counterparts a decade ago. Fresh vegetable consumption is expected to grow by eight percent overall, the study suggests, in the next few years.
As more and more Michael Pollan-esque books are published—Pollan’s The Omnivore’s Dilemma hit bookshelves in 2006 and is considered the bible of this new food movement—younger Americans are beginning to question their relationship with eating meat.