Rage Against the Coke Machine

Right-wing conservatives were in a tizzy over Coca Cola's new ad. Here's why you shouldn't dismiss them or their influence.

Published Feb. 3 2014 12:00PM EST

articles/2014/02/03/rage-against-the-coke-machine/140203-bouie-coke-ad-tease_u45id0

articles/2014/02/03/rage-against-the-coke-machine/140203-bouie-coke-ad-tease_mshsld

The Coca Cola Company—as is its wont—had one of the best ads to air on Super Bowl Sunday. In the one minute spot, several singers perform a multilingual version of “America the Beautiful,” with verses in English, Spanish, and Arabic.

Jamelle Bouie

Got a tip? Send it to The Daily Beast here.

Rage Against the Coke Machine

Right-wing conservatives were in a tizzy over Coca Cola's new ad. Here's why you shouldn't dismiss them or their influence.

We think “subscriber” would look good on you. Join now to unlock access.

Don't miss this subscriber exclusive article.

Monthly Plan

$1 Trial

Yearly Plan

$35 Year One

Ad Free Plan

$100 per year

Jamelle Bouie