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Isn’t this just an iPhone? Rumors grew louder on Wednesday that Apple will sell smaller versions of the iPad to keep up with Amazon’s Kindle and Google’s Nexus 7. iPads typically cost around $500, but its competitors are much cheaper—usually in the $200 range—and Apple reportedly doesn't want to lose that market segment. The iPad Mini is expected to have an eight-inch screen, but won't have the high definition "retina display."