Sexist advertising is not just a relic of the 1950s. The Atlantic notes that today’s advertisements present two speeds of sexism: “Winking Sexism”—wherein the implied sexism is “okay” because the advertisers are aware of it—and “Boomerang Sexism,” which encourages men to defend their manhood and take a stand against the feminine influence over their lives. Though it’s clear that advertising won’t shed its sexism anytime soon, we’ve come a long way from the image of “women as second-class citizens, failures, or helpless victims of male superiority. Having lost the argument that women are incompetent, American advertising has had to settle on the argument that women are attractive.”
Read it at The Atlantic
