Having already been slated for being as bad as a film can get, the makers of the Diana movie now appear to be out for the award of 'crassest advertising campaign ever'. Astonishingly, they have posted an ad for the film at the entrance of the Pont d'Alma tunnel where Diana was killed.

Unbelievable and extraordinary display of tactlessness...but should we be surprised?

Peter Bradshaw in The Guardian wrote of the film:

"I hesitate to use the term "car crash cinema". But the awful truth is that, 16 years after that terrible day in 1997, she has died another awful death. This is due to an excruciatingly well-intentioned, reverential and sentimental biopic about her troubled final years, laced with bizarre cardboard dialogue – a tabloid fantasy of how famous and important people speak in private....(Naomi Watts) looks like she's in a two-hour Spitting Image sketch scripted by Jeffrey Archer."

In The Telegraph, David Gritten described "Diana" as a film, "bookended by a redundant piece of lurid sensationalism". Although he conceded that, "Watts makes a decent fist of playing Diana – she wears the clothes well (especially the glamorous ones) and the hair looks first-rate" he added, "There’s something missing...what’s the point of Diana? It’s hardly fascinating. It doesn’t offer new facts about the Princess’s life. And it certainly doesn’t explain her complexity or contradictions. That would take a different, better film altogether."

The Times said that Naomi Watts, does "her level best with a squirmingly embarrassing script," and that the film is "atrocious and intrusive". .