Oh, State Department, didn’t anyone ever tell you that you can’t buy your friends? According to a pretty pointed inspector-general report issued in May, the Department of State spent $630,000 on advertisements and improvements to increase the popularity of the agency’s Facebook page. There’s a lot wrong with this, but most problematic, according to the report, is that the time and money could have been better spent: the types of “fans” the State Department is looking for are older, more influential, and less likely to engage on the social site. Do not like.
Read it at Foreign Policy