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Stepping in GOOP

Gwyneth Paltrow's new website about living the way-too-good life could not have launched at a worse time.

articles/2008/12/04/stepping-in-goop/gwyneth-paltrow_6292_bbyngy
articles/2008/12/04/stepping-in-goop/gwyneth-paltrow_6292_jxv3yc

In the beginning, there was GOOP. When it launched in September, Gwyneth Paltrow's oddly named venture into the World Wide Web consisted of nothing but a spare gray and white design and a vague promise of future inspiration.

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