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Steve Jobs' 10 Commandments

Leander Kahney

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1. Go for Perfect

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2. Tap the Experts

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3. Be Ruthless

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4. Shun Focus Groups

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5. Never Stop Studying

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6. Simplify

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7. Keep Your Secrets

Paul Sakuma / AP Photo

8. Keep Teams Small

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9. Use More Carrot than Stick

Sal Veder / AP Photo

10. Prototype to the Extreme

Craig Ruttle / AP Photo

Leander Kahney

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