Chief Executive Officer
When Steve Jobs announced he was resigning as CEO of Apple, he gave the reins to former COO Tim Cook. Cook joined Apple in 1998 and was credited for fixing the company's manufacturing inefficiencies and helping Apple predict demand for its products. The Alabama native has a reputation for bein unemotional and demanding. Though he is more introverted than Jobs, people who know him call him an "operation genius." Cook also serves on the board of Nike and previously worked at computer giant Compaq. Like other Apple execs, Cook earned $59.1 million last year, thanks to a $5 million discretionary bonus and 75,000 restricted shares of AAPL stock on top of his $800,000 annual salary.
Paul Sakuma / AP Photo
Chief Financial Officer
A longtime Apple employee—he's been with the company since 1996—Peter Oppenheimer has served as CFO since 2004. Oppenheimer is a public figure at Apple: He shows up in articles every three months to report the company's quarterly earnings and give his advice for the coming quarter. Oppenheimer joined Apple around the same time as his predecessor as CFO, Fred Anderson, resigned in the wake of the options backdating scandal. But Oppenheimer has been the public face behind Apple's refusal to return cash to Wall Street investors, claiming the company needs the $45.8 billion for " preservation of capital."
Senior Vice President of Worldwide Product Marketing
The senior vice president of worldwide product marketing, Philip W. Schiller has spent 20 years at Apple. Although he left the company in the 1990s, his official bio on Apple's website credits him with "delivering breakthrough products such as the iMac, MacBook, Airport, Xserve, Mac OS X, Safari, AppleTV, iPod and iPhone." Schiller was also the public face of Apple when Steve Jobs took an earlier medical leave, speaking at the IDG's Macworld trade show and the WWDC keynote on 2009, two presentations normally given by Jobs himself. But Schiller was caught off-guard on video when he unveiled the iPhone in London—and the whole sorry performance was captured on camera.
Senior Vice President of iPhone Software
Scott Forstall has been a key player in Apple's success.The man responsible for creating Mac OS X and Aqua user interface moved up in the ranks when he led the team that launched Mac OS X Leopard. In his current role as senior vice presidenf of iPhone software, Forstall is meticulous and known to check every pixel of the user's interface to make sure it works. Forstall raised eyebrows when he signed up for Twitter, since Apple is notoriously secretive. But tech experts suspect that the engineer is simply trying to learn more about the social media site to incorporate it into the next big Apple product. He was last reported earning a $600,000 salary in 2009, in addition to other compensation, though his earnings have likely increased with the release of the iPhone4.
Senior Vice President of Industrial Design
Steve Jobs may have been the brains behind Apple, but 43-year-old Jonathan Ive has long been the beauty. The reserved British designer is responsible for the look and ergonomics of all things Mac. From the iMac G3 to the iPad, Ive is responsible for making Apple products look cool. BusinessWeek called him the "Man Behind the Curtain," partly because of his ability to please Jobs and partly because he works so secretly. Ive works with a small team but never lets other Apple employees into his studio. After studying industrial design at Newcastle Polytechnic in England, Ive moved to the U.S. in 1992 and began working for Apple. But it wasn't until Jobs came back to the company in 1997 that he bumped Ive up to senior VP of industrial design. He was last reported to be earning up to $1 million a year, which no doubt fuels his passion for collecting Aston Martin cars. In 2008 he purchased a 10-bedroom mansion in England worth a cool £2.5 million ($4 million).
Senior Vice President of Retail
The genius behind Apple's retail division, Ron Johnson is the architect of the Genius Bar at the Apple Store. After a successful streak at Target, Johnson came to Apple in 2000 and conducted a massive overhaul of the company's retail, creating the world's most customer-friendly chain. Johnson is also a well-known public speaker, and Apple insiders have whispered that he could easily be a successor to Jobs. In 2010, Johnson cashed in his stocks and earned $44 million. In June, Johnson dropped a bombshell when he announced he was leaving apple to become CEO of J.C. Penney. "The department store is kind of king of the hill in most countries I go to," Mr. Johnson said. "They should be the leader, and that's what we want to achieve at J.C. Penney." The Wall Street Journal recently reported that Apple has begun looking abroad for an adequate replacement to take over when Johnson leaves in November.
Senior Vice President, Mac Hardware Engineering
An Apple engineer since 1999, Mansfield's been toiling away on the hardware side of the company, helping produce dozens of Mac products, from the MacBook Air to the iMac. Mansfield took over the company's hardware division in 2010, when then Senior Vice President Mark Papermaster was allegedly canned for his role in Antennagate, the iPhone 4's much-talked-about antenna problems. Mansfield now oversees teams producing both Mac computers and iPhones. In October of last year, his hard work paid off— Mansfield cashed in 40,000 shares of Apple stock, netting him a cool $11 million.
Vice President, Worldwide Communications
Apple's chief flack is a fierce presence in the tight-knit community of tech writers covering the Cupertino company, and is said to rule by fire. The VP of worldwide corporate communications at Apple, Cotton is widely credited for helping Jobs maintain the fanboy fervor around product releases, keeping a short leash on any employee nearing the press corps. She also has been criticized for lying about Jobs' health, most recently telling reporters the CEO's appearance was the result of a "common bug" when he was facing nutritional complications related to a surgical procedure and was soon to go on medical leave and get a liver transplant. "I think she's one of the best PR people in the industry," says one tech writer on the Apple beat. "But she's vicious."
Apple Board of Directors
A corporate director on Apple's board since 1997, William "Bill" Campbell is an old friend of Steve Jobs'—one he truly trusts. More guru than board member, Campbell brings years of business experience with an approachable sensibility—he's
known as "Coach" to a number of high-impact leaders of Silicon Valley for his five years at the helm of Columbia University's football program in the 1970s. His business acumen comes from his experience as CEO and chairman at Intuit and GO Corporation, a company sold to AT&T in the early 1990s focused on tablet operating system development. Jobs once called Campbell "deeply human."
Senior Vice President, Software Engineering
Craig Federighi replaced the "father" of Mac OS X, Bertrand Serlet, when Serlet left Apple earlier this spring. Federighi's relationship with Apple goes back to 1996, when the company bought out his employer, NeXT. He left in 1999 but returned ten years later to work exclusively on the OS X operating system alongside Serlet. Federighi assumed his senior VP role during a crucial transition period for the company's computer software. Lion, the latest update to OS X software, promises to include features that will transform desktop and laptop software to look more like Apple's iOS mobile operating system.
