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The Avatar Inflation

Asterisks

High ticket prices boost box office.

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After closing out its sixth consecutive week as the nation’s No. 1 film, Avatar is on track to pass Titanic as the highest-grossing film of all time. But wait a minute: Nikki Finke at Deadline Hollywood points out that a lot of the haul is due to the higher ticket prices charged for 3D showings—up to $18 in some places. If you adjust for ticket price, Avatar is only the 26th highest-grossing film of all time. Should its box office record carry an asterisk?

Read it at Deadline Hollywood

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