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The Facebook Factor

The fundraising race may be largely over, but the technology race is on, and so far, Obama’s winning by a landslide. A Facebook application allows users to donate their status messages to a particular campaign, and there’s even a slot to write in your candidate or just urge people to vote. As of this posting, 1 day and 9 hours before Election Day according to the application’s countdown clock, 73 percent of participating users will change their message to “is reminding everyone to vote for Barack Obama,” at 12:01 a.m. Tuesday morning, while a scant 11 percent will use their status to promote McCain, with “just get out the vote!” trailing at 9 percent.