CAVE-IN

USAA to Restart Advertising on Sean Hannity’s Show

The USAA said Tuesday that it will resume advertising on Sean Hannity’s Fox News show, caving to pressure from the right-wing host’s fans. The financial services company, which provides insurance to military veterans and their families, suspended its ads from Hannity last week amid uproar over his incessant coverage of debunked conspiracy theories about the summer 2016 death of DNC staffer Seth Rich. Upon removing the ads, USAA’s chief said, “It is our policy to not advertise on any opinion-based programming,” and claimed to have also pulled commercials from airing during MSNBC’s Hardball with Chris Matthews. On Tuesday, however, the company said it will restart advertising not just with Hannity, but also with Hardball, MSNBC’s The Rachel Maddow Show, and CNN’s The Lead with Jake Tapper.