A long-awaited New York profile of The Times’ Arthur Ochs Sulzberger Jr. is perhaps most interesting for its analysis of his heirs apparent. Many consider Sulzberger's nephew, David Perpich, a Harvard MBA who works at consulting firm Booz Allen Hamilton, to be "the brightest of the young family lights." But Sulzberger has long made apparent his desire to hand over the reins to his 28-year-old son, Arthur Gregg, a reporter at The Oregonian in Portland. Joe Hagan points to other family power players like Dan Cohen, Sulzberg's closest confidant, and Carolyn Greenspon, the first fifth-generation Sulzberger to sit on the board of trustees, as potentials. Unlike the Bancrofts, the Sulzbergers lack any obvious bad apples. Still, many believe The Times’ best hope is Michael Bloomberg riding to the rescue.