Media

Why Coke’s Non-Binary Super Bowl Moment Mattered

REPRESENTATION

Given the severe underrepresentation of non-binary people in the media, the importance of 100 million people hearing the word ‘them’ during a Super Bowl ad cannot be overstated.

YouTube

We think “subscriber” would look good on you. Join now to unlock access.

Don't miss this subscriber exclusive article. 

Got a tip? Send it to The Daily Beast here.