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BP's Image Will Recover

BP is under fire for not responding fast enough to the catastrophe unfolding in the Gulf. Eric Dezenhall on how it will win in the long term—and why it will get more withering scrutiny than Exxon ever faced.

articles/2010/05/03/bps-image-will-recover/dezenhall-bp_97933_pfvtpa
Out of work fishermen were hired by BP to lay oil booms to contain the slick. (Gerald Herbert / AP Photo)

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