Don Draper Takes on Health Care

President Obama is about to undertake the most daunting branding challenge in recent history: Sell skeptical America on a plan that doesn’t kick in until 2014. Former advertising executive James P. Othmer gives Obamacare a Madison Avenue makeover.

James P. Othmer

Published Mar. 22 2010 7:59PM EDT 

James P. Othmer

Got a tip? Send it to The Daily Beast here.