James P. Othmer is the author of ADLAND: Searching for the Meaning of Life on a Branded Planet and the novel THE FUTURIST.

A young Darth Vader was a hit for Volkswagen, while Chrysler got deep with its ode to Detroit. Former ad executive James Othmer ranks last night’s commercials. Plus, watch the 20 best.

President Obama is about to undertake the most daunting branding challenge in recent history: Sell skeptical America on a plan that doesn’t kick in until 2014. Former advertising executive James P. Othmer gives Obamacare a Madison Avenue makeover.

With David Axelrod now on the hot seat, Adland author James P. Othmer brainstorms with eight top ad execs on slogans the Democrat brand can adopt to again play Mac to the GOP’s PC.

Former ad exec James Othmer on why Abe Vigoda and Betty White were the stars of last night—and how companies are being cautious post-Tiger. Plus, WATCH the best ads.