How Nike Exploits Tiger Woods' Dead Father

A new ad that uses the voice of Earl Woods isn’t just provocative—it’s a creepy piece of contemptible propaganda.

Published Apr. 8 2010 8:36AM EDT

articles/2010/04/08/how-nike-exploits-tiger-woods-dead-father/othmer-tiger-nike-ad_93034_kjyaqa

The latest from Nike and Tiger Woods, dropped into rotation on ESPN and the Golf Channel just in time for his ballyhooed return to golf at the Masters, is not an ad.

James P. Othmer

Got a tip? Send it to The Daily Beast here.

How Nike Exploits Tiger Woods' Dead Father

A new ad that uses the voice of Earl Woods isn’t just provocative—it’s a creepy piece of contemptible propaganda.

We think “subscriber” would look good on you. Join now to unlock access.

Don't miss this subscriber exclusive article.

Monthly Plan

$1 Trial

Yearly Plan

$35 Year One

Ad Free Plan

$100 per year

James P. Othmer