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Putin Humiliated as Drones Set Russia’s Amazon Ablaze in Moscow

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The attack came as Putin faces slipping approval ratings.

Russian President Vladimir Putin tours the exhibition "Everything for Victory" organised by People's Front, in Moscow, Russia, July 13, 2026.
Vyacheslav Prokofyev/via REUTERS

Moscow has been rocked by fresh drone strikes that set fire to the warehouses of the country’s biggest online retailer, in yet another blow to Vladimir Putin’s reassurances of imminent “victory.”

Ukraine launched one of its largest long-range drone attacks since 2022, striking a Wildberries warehouse in Kotovsk, in Russia’s Tambov region, and a Wildberries logistics center in Elektrostal, in the Moscow region.

Regional authorities said eight people were killed in the attack, and another 25 were injured. Some Russian business owners who sell products through Wildberries took to social media to vent about the damages incurred in the drone strike, lamenting that merchandise had been destroyed and predicting bankruptcies as a result.

Wildberries is the country’s largest online retailer and is often dubbed the “Russian Amazon.” The company confirmed the attack, with CEO Tatyana Kim calling it a “terrible night” and offering condolences to the victims’ families.

Smoke billows from a warehouse, after deadly Ukrainian drone attacks, as per regional governors, in Elektrostal, Moscow Region, Russia, July 18, 2026, in this screen grab obtained from a social media video. Social Media/via REUTERS  THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. MANDATORY CREDIT. NO RESALES. NO ARCHIVES. NEWS USE ONLY.   Verification lines:  - Warehouse, buildings, and vegetation matched satellite imagery. - Date verified by statement from the governor of the Moscow region, Andrei Vorobyov, who said 24 people were injured following a drone attack on another Wildberries warehouse in Elektrostal, a city east of Moscow. - NASA Firms detected thermal activity in the area on the morning of July 18 and fire was seen on video.
Wilberries is Russia's largest online marketplace, often deemed "Russian Amazon" Social Media/Social Media via REUTERS

Earlier this month, the company updated its contract with sellers to say it is not financially liable for any damages or lost products caused by drone strikes. The fallout adds to rising public outrage over gasoline shortages as Ukraine’s long-range strikes disrupt the fuel supply.

Footage shared by Russian media showed towering flames and thick black smoke engulfing the warehouse in Elektrostal.

Another drone struck an oil depot in nearby Noginsk, sparking a fire that forced the evacuation of a maternity hospital and a residential building. Drone debris also ignited a blaze at a kindergarten in Elektrostal, while another strike hit a residential building in the city of Vladimir, though no injuries were reported there.

A damaged building of a kindergarten following a Ukrainian drone attack, according to regional authorities, in the course of the Russia-Ukraine conflict, in the town of Elektrostal, Moscow region, Russia, in this handout image released on July 18, 2026. Governor of Moscow region Andrei Vorobyov/Handout via REUTERS  ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. NO RESALES. NO ARCHIVES. MANDATORY CREDIT. BEST QUALITY AVAILABLE
A damaged building of a kindergarten following a Ukrainian drone attack, no injuries were reported. Governor of Moscow region Andrei

Ukrainian President Volodymyr Zelensky said the attacks deliberately targeted “two significant logistical facilities” in the Moscow and Tambov regions. “These facilities were used by the aggressor to supply sanctioned components for the production of drones and navigation equipment,” he said.

The strikes came just days after Zelensky ousted Defense Minister Mykhailo Fedorov, who was widely credited as one of the architects of Ukraine’s highly successful long-range drone program. His dismissal sparked protests in Kyiv amid concerns the shakeup could undermine one of Ukraine’s most effective wartime strategies. But the latest barrage suggests Ukraine’s deep-strike campaign remains firmly intact.

Ukraine's President Volodymyr Zelensky addresses a press conference after the summit of the Coalition of the Willing to support Ukraine at the Hotel des Invalides in Paris on July 13, 2026. The summit meeting of the Coalition of the Willing -- launched by France and the United Kingdom to provide military support to Ukraine after Russia's full-scale invasion -- will push for a ceasefire and renewed peace talks, the French presidency said. (Photo by Teresa SUAREZ / POOL / AFP via Getty Images)
Volodymyr Zelensky began his role on May 20, 2019 TERESA SUAREZ/POOL/AFP via Getty Images

The attack also coincides with a sharp decline in Vladimir Putin’s public standing. A Kremlin-linked poll released this week found the Russian president’s approval rating had fallen five percentage points, the steepest weekly drop since launching his full-scale invasion of Ukraine in 2022.

For the second straight week, respondents were more likely to identify fuel shortages as Russia’s biggest problem than the war itself.