Why Big Data Doesn’t Live up to the Hype

Numbers, Numbers

A new book heralds the promise that big data will reveal more and more about how we live our lives and what we think, but is it really that useful?

Published Jan. 4 2014 5:45AM EST

articles/2014/01/04/why-big-data-doesn-t-live-up-to-the-hype/140103-romeo-big-data-lie-tease-NEW_szxln1 — Jonathan Gayman/Getty

In 1996, the artist Karen Reimer alphabetized the entire text of a romance novel and published the results as the book Legendary, Lexical, Loquacious Love.

Nick Romeo

Got a tip? Send it to The Daily Beast here.

Why Big Data Doesn’t Live up to the Hype

A new book heralds the promise that big data will reveal more and more about how we live our lives and what we think, but is it really that useful?

This won't last long. One year of fearless reporting for only $35 $25.

Don't miss this subscriber exclusive article.

Monthly Plan

$1 Trial

Yearly Plan

$35 $25 Year One

Ad Free Plan

$100 per year

Nick Romeo