Why Big Data Doesn’t Live up to the Hype

Numbers, Numbers

A new book heralds the promise that big data will reveal more and more about how we live our lives and what we think, but is it really that useful?

Published Jan. 4 2014 5:45AM EST

articles/2014/01/04/why-big-data-doesn-t-live-up-to-the-hype/140103-romeo-big-data-lie-tease-NEW_szxln1 — Jonathan Gayman/Getty

In 1996, the artist Karen Reimer alphabetized the entire text of a romance novel and published the results as the book Legendary, Lexical, Loquacious Love.

Nick Romeo

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Why Big Data Doesn’t Live up to the Hype

A new book heralds the promise that big data will reveal more and more about how we live our lives and what we think, but is it really that useful?

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Nick Romeo