Cowgirl Barbie Is Alive and Well in This Wrangler x Barbie Collection
Barbiecore meets Western wear in this magical Wrangler x Barbie collaboration full of blouses, jackets, jeans, and hats.

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Just when you thought the Barbiecore movement might be dying down, another pretty-in-pink collaboration comes around that keeps the trend going strong.
Last week, Wrangler and Mattel, Inc. released a collection that infuses Wrangler’s signature western heritage designs with Barbie’s pink-forward style, and the result is a capsule full of ever-imaginative, Barbie-centric pieces we can’t wait to add to our closet.
“Barbie has become a permanent and cultural symbol of empowerment, and with this collection we aim to encourage individuals from all walks of life to embrace their unique identities and make a statement that echoes across time,” Jenni Broyles, senior vice president of Wrangler, said in a press release.
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Within the wide-ranging collaboration full of denim jeans, jackets, blouses, tees, and hats, you’ll find something for every Barbie lover, from bold, bright statement pieces like these retro high-rise trouser jeans, as well as more muted-but-still-Barbie-inspired garments like this zip-front denim jacket. There’s even family-matching styles in case you want to get the kiddos in on the Barbiecore action! See below for a few of our favorites from this get-it-before-it’s-gone collection.

Illustrated Western Snap Shirt
This Western snap shirt packs a rainbow-hued punch.

Westward High Rise Bootcut Jean
Don’t pass up the opportunity to own these classic Wrangler jeans with a brilliant Barbie twist.

Cowgirl Graphic T-Shirt
Featuring Barbie and Ken in full Western wear, this tee is more than Kenough.

Western Utility Jacket
It wouldn’t be a Wrangler collection without a denim jacket, and this one ups the ante with a playful Western Barbie theme.

Cropped Fuzzy Rainbow Sweater
This adorable fuzzy cropped sweater is giving us major ’90s vibes.
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