Name Branding

Your Initials on Your Louis Vuitton

Love Louis Vuitton but don’t have the initials LV? The luxury leather goods maker is expanding its personalized Mon Monogram service from luggage and wallets to the more-appropriate-for-daily-use Speedy 30 and Keepall Bandoulière 55 bags. The signature Speedy 30 bag retails regularly for $700 and will go for $1,000 with your initials—including a special glossy all-over coating to keep the print on forever: a small price to pay to make your name on the top of everyone’s mind.