Lucy Nicholson/Reuters
The Academy of Motion Picture Arts & Sciences filed a lawsuit Tuesday against the marketing firm responsible for the controversial gift bag that caught media attention this month. The gift bags contained “Vampire Breast Lifts,” a trip to Israel, a vibrator, and a vaporizer. The Academy’s complaint alleges trademark infringement and accuses marketing firm Distinctive Assets of encouraging media coverage that focused on the “less-than-wholesome nature of some of the products contained in the bags,” while leading consumers to believe that the Oscars were involved in their planning. The company reportedly used promotional slogans like “Everyone Wins at the Oscars®! Nominee Gift Bags” and “Everyone Wins Nominee Gift Bags in Honor of the Oscars®.”