NYT Article Celebrates Serena Williams... With a Photo of the Wrong Person
“No matter how far we come, we get reminded that it’s not enough,” she tweeted.

Jon Kopaloff/Getty
The New York Times botched a photo in an article highlighting Serena Williams’ new venture capital firm on Wednesday, instead using a pic of her sister Venus. Williams tweeted on Wednesday, “No matter how far we come, we get reminded that it’s not enough. This is why I raised $111M for @serenaventures. To support the founders who are overlooked by engrained systems woefully unaware of their biases. Because even I am overlooked. You can do better, @nytimes.” The early-stage venture capital firm has raised an initial fund of $111 million that Williams plans to use to invest in companies with diverse founders. Its portfolio includes 60 companies like MasterClass and Daily Harvest.
No matter how far we come, we get reminded that it's not enough. This is why I raised $111M for @serenaventures. To support the founders who are overlooked by engrained systems woefully unaware of their biases. Because even I am overlooked. You can do better, @nytimes. pic.twitter.com/hvfCl5WUoz
— Serena Williams (@serenawilliams) March 2, 2022
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