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INTO THE SUNSET

TV’s Marlboro Man Robert Norris, a Non-Smoker, Dies

He was the face of the cigarette brand for 14 years until he decided he was setting a bad example.

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Joe Raedle/Getty

By Tracy Connor

Robert Norris, who was the face of Marlboro cigarettes for 14 years before giving up the gig because he thought it set a bad example, has died at the age of 90, according to The New York Times. Norris, who was never a smoker, was one of several men to pose as the Marlboro Man in a long-running advertising campaign that made the brand the world’s best-seller. A rancher, he was given the job by ad executives who spotted a photo of him with John Wayne, the Times reported.

Read it at New York Times

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