Will Crocs Soon Be Extinct?
The rubbery clog company everyone loves to hate lost $185 million last year, have a surplus of shoes, and now may be on its last legs.
The world of fashion may soon be able to breathe a sigh of relief: Crocs, the brand of rubbery clogs we all love to hate (but mostly just hate) is rumored to be circling the drain. After selling 100 million pairs since opening in 2001, the company reportedly lost $185.1 million last year and cut 2,000 jobs because, apparently, Americans are fine with just one pair of flotation-device shoes, thanks. Now, Crocs has a surplus of shoes, no clientele, and a pile of debt, says The Washington Post, the company announced five months ago that it was replacing its chief executive and remarketing the shoes to caterers, medical workers and people with foot problems. But will it be enough? "The company's toast," said Damon Vickers, who manages an investment fund at Nine Points Capital Partners in Seattle. "They're zombie-ish. They're dead and they don't know it."
Register below to read this article for free or subscribe
to unlock unlimited access to The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.