Oh, the places you’ll go, and the money you’ll make, when The Lorax strikes gold, with a big opening take. The Dr. Seuss–based 3-D movie debuted this weekend with a very green $70.7 million opening, the biggest at the box office so far this year. The audience was ready for a family movie, with 68 percent of the viewers made up of parents and their children, according to market-research firm CinemaScore. They also assigned it an average grade of A.
