Netflix CEO: Brace for Higher Prices

The CEO of Netflix warned consumers that the popular video-streaming service plans to expand services—and raise prices—in coming years. “We want to take it very slow,” Reed Hastings said. “Over the next decade, I think we’ll be able to add more content and have more value and then price that appropriately.” One of the initial crackdowns may be on password sharing. The announcement came as Netflix topped 65 million subscribers this quarter. The cost of third-party content, however, still outpaces its net revenue.