PR LEGEND

‘I Love New York’ Campaign Mastermind Bobby Zarem Dies at 84

Bobby Zarem launched many stellar careers and is one of the brains behind the infamous ‘I Love New York’ tourism campaign.

Famed publicist Bobby Zarem knew how to make a superstar—as evidenced by his impressive list of clients including Alan Alda, Cher, Diana Ross, and Sylvester Stallone, among many others. The New York Times reports that the 84-year-old New York PR legend died on Sunday morning at his home in Savannah, Georgia. He reportedly died from lung cancer complications. In addition to his high-profile clients, Zarem was also one of the creators of the infamous “I Love New York” tourism campaign that has transcended generations and still remains a staple in pop culture today. Amid multiple identity crises, struggles with ADD, and an intense desire to be loved by all, Zarem managed to create a larger-than-life legacy as a powerful, relentless show-business virtuoso.